Privacy Policy

Effective Date: October 17, 2025
Last Updated: October 17, 2025

Bluescape Real Estate, LLC and/or Bluescape Vacation Rentals, LLC (“Bluescape,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information.
This Privacy Policy describes what information we collect, how we use it, and under what circumstances it may be shared when you use our websites, mobile platforms, applications, or services (collectively, the “Services”).

By using our Services, you consent to the terms of this Privacy Policy.

1. Information We Collect

A. Information You Provide Directly

  • Name, address, email, and phone number

  • Booking details, property inquiries, and stay preferences

  • Payment information (processed by third-party providers; Bluescape does not store full card numbers)

  • Communications with us via email, chat, phone, or forms

  • Marketing preferences and opt-ins (such as for text messages or newsletters)

B. Information Collected Automatically

  • IP address, device type, browser, and operating system

  • Usage data, clicks, pages viewed, referral URLs

  • Location data (if you enable location services)

  • Cookies, pixels, web beacons, and similar technologies used to improve user experience and analytics

C. Information from Third Parties

  • Partner platforms (Airbnb, VRBO, booking systems, and listing syndicators)

  • Social media integrations (if you link your account)

  • Marketing or data enrichment partners

  • Property owners or affiliates who work with Bluescape

2. How We Use Information

We use your information to:

  1. Provide Services – manage inquiries, bookings, and customer support.

  2. Process Transactions – confirm reservations, issue receipts, and handle payments.

  3. Personalize Your Experience – remember your preferences, display relevant listings, and tailor recommendations.

  4. Communicate with You – send confirmations, updates, newsletters (with opt-out options), and service alerts.

  5. Comply with Legal Obligations – respond to lawful requests, tax requirements, and reporting.

  6. Improve Operations – analyze usage data, prevent fraud, ensure security, and enhance user experience.

We may aggregate or anonymize information for analytics or marketing insights that no longer identify you.

3. How We Share Information

Type of Recipient Purpose of Disclosure
Service Providers Hosting, payment processing, customer support, analytics, and marketing fulfillment.
Property Owners and Affiliates For booking coordination, maintenance, guest support, and property management.
Marketing & Business Partners Only when necessary to deliver requested services, and never for unrelated third-party promotions.
Legal & Compliance When required by law, subpoena, or government order.
Corporate Transactions In case of a merger, sale, or reorganization, your data may transfer with the business.

No mobile opt-in or text message consent will be shared with third parties or affiliates for marketing or promotional purposes.
We do not sell your personal information for monetary gain.

4. Cookies and Tracking

Bluescape and its partners use cookies and similar technologies for:

  • Website functionality and remembering preferences

  • Analytics and performance measurement

  • Fraud prevention and security

  • Optional advertising relevance

You can adjust cookie settings in your browser or via our Cookie Preferences tool.
Disabling essential cookies may affect site functionality.

5. Data Retention

We retain personal information as long as necessary to:

  • Fulfill bookings and transactions

  • Meet legal, accounting, or reporting obligations

  • Resolve disputes and enforce agreements

When no longer needed, data is deleted or de-identified.

6. SMS Terms of Service

By providing your mobile number and opting in, you consent to receive conversational, informational, and promotional text messages (“SMS”) from Bluescape Vacation Rentals, LLC related to your inquiries, reservations, special offers, account updates, and other Bluescape communications.

A. Message Types

  • Conversational Messages – Two-way texts in response to your questions or service requests.

  • Informational Messages – Alerts about your booking, check-in details, policy updates, or account status.

  • Promotional Messages – Occasional special offers, community updates, or marketing messages.

B. Consent and Opt-Out

  • By consenting, you authorize Bluescape to send SMS messages to the mobile number you provide.

  • Message & data rates may apply depending on your carrier.

  • Messaging frequency may vary.

  • You can opt out anytime by replying STOP.

  • For help, reply HELP or contact us at accounting@bluescaperealestate.com or call 305-395-3799.

  • Opting out will not affect transactional or legally required communications.

C. Data Privacy

Your mobile opt-in information and SMS consent will not be shared with any third parties or affiliates for marketing or promotional purposes.
Limited sharing with service providers is permitted only to deliver the messaging service.

D. Support and Contact

Email: accounting@bluescaperealestate.com
Mail: PO Box 420383, Summerland Key, FL 33042
Phone: 305-395-3799

7. Changes to Terms

We may update these SMS Terms occasionally. Updates take effect when posted within our Privacy Policy or on our website.
Your continued participation constitutes acceptance of the changes.

8. Security

We use administrative, technical, and physical safeguards to protect your information from loss, misuse, and unauthorized access.
While we strive for full security, no system is foolproof.

Important: Bluescape will never email or text you requesting wire transfers or banking details.
If you receive such a message, contact us immediately at accounting@bluescaperealestate.com.

9. Your Privacy Choices and Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal information

  • Opt out of marketing communications

  • Limit disclosure of sensitive data

  • Opt out of data “sale” or “sharing” under applicable laws

  • Withdraw consent where processing is based on consent

You can exercise these rights by contacting us:
Email: accounting@bluescaperealestate.com
Mail: PO Box 420383, Summerland Key, FL 33042

We may verify your identity before processing your request.

10. State & International Disclosures

California Residents (CCPA/CPRA)

  • You have the right to access, delete, correct, and opt out of sale/sharing.

  • We honor Global Privacy Control (GPC) signals.

  • We do not sell or share information about users under 16.

European Union / United Kingdom

  • Legal bases: contract performance, legitimate interests, consent, legal obligations.

  • Data transfers use Standard Contractual Clauses.

  • You have rights to access, rectify, delete, restrict, port, and object.

11. Children’s Privacy

Our Services are intended for users 18 and older.
We do not knowingly collect data from minors.
If we discover such data, it will be deleted promptly.

12. Changes to This Policy

We may update this Privacy Policy periodically.
Any updates will appear with an updated “Effective Date.”
Continued use of our Services constitutes acceptance of the revised policy.

13. Contact Us

Bluescape Real Estate and/or Bluescape Vacation Rentals, LLC
22976 Overseas Hwy,
Cudjoe Key, FL 33042
Email: accounting@bluescaperealestate.com

Summary of Key Commitments

  • We collect only what’s needed to operate and improve your experience.

  • We use your data responsibly, transparently, and lawfully.

  • We honor your privacy choices and legal rights.

  • We never sell your data or share mobile/text opt-ins for marketing.